Branding

Mizzou Athletics: Mizzou Made

Mizzou Athletics: Mizzou Made

As a member of the content development team for Mizzou Football, I had an active role in developing and maintaining the "Mizzou Made" brand. Mizzou Made is a way of describing total player development—whether it's on the field, in the classroom, or in the community. According to Keyhole tracking, the #MizzouMade brand has reached more than 600,000 people on Twitter, largely celebrating the accomplishments of Mizzou athletes both on and off the field. 

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